Late 2024 I was asked by the CEO of social media strategy company Social Elephant; Nico Van Der Zaan to create a sonic identity for their podcast “Go to Guy Marketing”. A podcast interviewing industry leaders about their methods and lifestyles.
And a sonic logo for their podcasting company: Podcast Jungle.
Podcast Jungle Sonic Logo.
The sonic logo for Podcast jungle was to be short and snappy something that incorporated the brand identity of both Podcast Jungle and their parent company: Social Elephant. For this I created a short and snappy drum impact using African drums and a multitude of amazon samples. I layered and edited them in a way that made it short and snappy and kept space for the requested title readout. Lastly I included the obvious choice of the elephant to tie the 2 companies together.
Example below:
Variation 1:
Variation 2:
Podcast Jingle: “Go To Guy Marketing”
I was asked to create a 45 second segment of music that was loopable and able to be put under the social media promotion segments of their podcast: “Go To Guy Marketing”. The brief was that it should be simple not too distracting and sound modern, sleek and intelligent. I started out with 3 seperate ideas: A violin staccato piece in the vain of Succession. a simple jazzy piece using bass and guitar. and a modern synth based piece.
They opted for the synth based piece which you can hear below:
Example in practice:
Links:
Social Elephant: https://socialelephant.nl/
Podcast Jungle: https://podcastjungle.nl/